Young trainees on the acclaimed, charitable international photographic training scheme, Wembley to Soweto, will be official photographers at four events hosted by the British Consulate General.
One of the events will be in both anticipation and celebration of England's victory in the FIFA World Cup and will be attended by officials including Greg Dyke, Sir Trevor Brooking, Sir Tim Rice and the Minister for Sport – Helen Grant.
Another will be the Queen's Birthday Party that will be held at the GREAT Britain House and will be attended by over 400 guests, with Prince Harry as the guest of honour.
The British Deputy Consul General, Mr Richard Turner said, "These young people come from historically disadvantaged communities where opportunities to move their lives forward are limited. Wembley to Soweto has a proven track record of considerably changing lives and enabling young people to positively contribute to the society in which they live. We are delighted to support it."
Already supported by celebrities from the world of film and television, leading media figures and renowned politicians, including the Mandela family, Wembley to Soweto is an extraordinary example of the difference a picture can make.
'There's no better way to communicate across cultures than with an image that takes your breath away.....one photo can change a life. The 'Wembley to Soweto' kids are an example of that," commented Kweku Mandela.
Under the guidance of actor and producer David Westhead, founder of Wembley to Soweto, the young Paulistas will be trained to use a camera in less than 5 weeks by international photographer John Cole.
The aim of the project is to 'feed a family with a camera' but it also affords the youngsters a chance to gain confidence and experience as well as build a career.
"The young trainees will learn how to tell stories of their communities through photographs and document what the World Cup means to the places in which they live," said David. Additionally, two former trainees - Thapelo Motsumi from Soweto and Kasey Newton, from London's East End are flying to Brazil to help mentor the young Brazilians, sharing not only their photographic expertise but also life experiences, having grown up in similar social surroundings on the other side of the globe.
Wembley to Soweto was created out of the belief that 'an ounce of action is worth a ton of theory' - that on-the-job training provides the best learning platform and that skilled young people who have a passion for learning, regardless of their means and background, can positively carve out a career and contribute to the society in which they live when they are given the right combination of training and support.
Wembley to Soweto was founded in the townships of Johannesburg , South Africa, in 2010 against the backdrop of the FIFA World Cup and has evolved into an international programme of courses run both in the UK and abroad.
The initiative is managed by David Westhead, John Cole and Susan Morton. Each course is led by a specialist producer who organizes and oversees the programme working alongside an internationally renowned photographer, both of who have in-depth experience of working within the communities in which they are teaching